When you have products, goods or services don’t be afraid to pick up the phone and ask your clients for honest feedback. Large companies do it all the time. It is called focus groups. There they can get honest opinions from the consumer that is either trying or buying the products. Companies know that the board room is not always the best place to get an honest evaluation. Who’s going to tell the CEO that his idea is for the birds? The same can hold true for family and friends. Some times friends and family can be TOO critical or not Critical enough. Ask those that have no particular interest one way or the other!
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